19 Best SEO Training Courses to Rank Your Website in 2025
Are you looking for the best SEO training courses to take your business to the next level?
Grab the Best SEO Training Courses, Tutorials, Classes, and Certifications to Rank Your Business Website. Do you know how to rank your website on Google Search Engine?
Here we have got you covered with a curated list of the best SEO training courses available online. These include both free and paid options, designed to help you master powerful SEO strategies that can rank your business website on Google and drive real results.
Not sure how to boost your visibility in search engines?
Before learning advanced tactics, it’s essential to build a strong foundation with the right SEO training. These courses will guide you through everything from the basics to proven techniques used by top marketers.
You’ll find courses tailored to various skill levels—perfect for learning how to rank higher on Google, attract more traffic, and generate quality leads.
Whether you’re interested in content optimization, link building, SEO courses free or technical SEO, there’s a course here for you.
We’ve spent time researching and selecting only the most relevant and high-quality SEO training resources to make sure you get maximum value.
Take a look at the handpicked list below.
19 Best SEO Training Courses Online to Rank Your Business Website 2025
01. Top 11 SEO Certifications (Free & Paid by SEMrush)
Semrush’s curated list of the top 11 SEO certificates encompasses both free and paid options, catering to learners from beginners to advanced professionals.
These certifications are designed to enhance your SEO knowledge and skills, providing recognized credentials to boost your career in digital marketing.
Instructors: Courses are led by industry experts, including Brian Dean, Kyle Byers, Kevin Indig, and others.
What You’ll Learn:
- Fundamentals of SEO, including on-page, off-page, and technical aspects.
- Advanced strategies for crafting effective SEO campaigns.
- Content-led SEO techniques to improve search rankings.
- Utilization of tools like Google Analytics 4 for performance tracking.
- Best practices for local and international SEO.
Skills Gained from these Courses:
- SEO strategy development.
- Keyword research and analysis.
- Content optimization and link-building techniques.
- Technical SEO implementation.
- Data analysis using SEO tools.
Career Opportunity:
Earning these certifications can significantly enhance your qualifications for roles such as SEO Specialist, Digital Marketing Manager, Content Strategist, and more.
02. Semrush Academy SEO Courses
Semrush Academy offers a comprehensive suite of free SEO courses designed for learners at all levels.
Taught by industry experts, these courses cover a wide range of topics, from SEO fundamentals to advanced strategies, integrating practical applications using Semrush tools.
Students Enrolled: Over 200,000+ learners have enrolled in Semrush Academy courses.
Instructors: Courses are led by renowned SEO professionals
What You’ll Learn:
- Understand SEO fundamentals, including on-page, off-page, and technical SEO.
- Conduct effective keyword research and competitor analysis.
- Optimize website content and structure for better search engine visibility.
- Implement link-building strategies to enhance domain authority.
- Utilize Semrush tools for SEO audits and performance tracking.
- Stay updated with the latest SEO trends and algorithm changes.
SEO Skills Gained from this Course:
- SEO strategy development
- Keyword research and analysis
- Content optimization
- Technical SEO implementation
- Link-building techniques
- Competitor analysis
- Use of Semrush SEO tools
- Digital marketing analytics
Career Opportunity:
Completing Semrush Academy’s SEO courses can enhance your qualifications for roles such as:
- SEO Specialist
- Digital Marketing Analyst
- Content Strategist
- SEO Consultant
- Digital Marketing Manager
The practical skills and certifications obtained can significantly boost your employability in the digital marketing industry.
03. Search Engine Optimization (SEO) Specialization (Coursera)
This comprehensive 5-course specialization, offered by the University of California, Davis, provides in-depth knowledge and practical skills in SEO.
It covers fundamental to advanced topics, including keyword research, on-page and off-page optimization, technical SEO, content marketing, and culminates in a hands-on capstone project.
Students Enrolled: 240K+ learners
Ratings: 4.7 out of 5.0 (based on 11,458 reviews)
What You’ll Learn:
- Conduct competitive analysis on web pages to identify SEO opportunities.
- Develop effective client relationships and manage expectations in SEO projects.
- Create influencer collaborations and analyze content performance for maximum engagement.
- Optimize website content for improved search engine rankings.
- Implement technical SEO strategies, including sitemaps and robot.txt files.
Skills Gained from this Specialization:
- Keyword research and analysis
- On-page and off-page SEO techniques
- Technical SEO implementation
- Content marketing and strategy
- Web analytics and performance reporting
- Client communication and expectation management
Career Opportunity:
Completing this specialization equips you with the skills necessary for roles such as SEO Specialist, Digital Marketing Analyst, and Content Strategist.
04. Introduction to Google SEO (Coursera)
This SEO certification course provides a comprehensive introduction to Search Engine Optimization (SEO).
It covers the fundamentals of how search engines operate, the evolution of SEO, and best practices for optimizing website content to improve search rankings.
Offered by: University of California, Davis
Students Enrolled: 330K+
Ratings: 4.6 out of 5.0 (based on 10,248 reviews)
What You’ll Learn:
- Understand the basics of how search engines work and the role of SEO.
- Explore the evolution of SEO and anticipate future trends.
- Identify key areas of SEO: on-page, off-page, and technical SEO.
- Gain insights into career paths in SEO and related fields.
- Learn to avoid common SEO pitfalls and understand Google’s algorithm updates.
Skills Gained from this Course:
- Search Engine Optimization
- Keyword Research
- Content Strategy
- Web Analytics
- Digital Marketing
- Google Analytics
Career Opportunity:
Completing this course equips you with foundational SEO skills applicable to roles such as SEO Specialist, Digital Marketing Analyst, and Content Strategist.
05. SEO Mastery: Start a Search Engine Optimization Business (Udemy)
Start your own SEO business after following our step-by-step, top-rated SEO course! Learn SEO and keywords today!
Created By: COURSE ENVY
Students Enrolled: 17.5K+
Ratings: 4.6 out of 5.0
What You’ll Learn:
- Rank websites for various keywords on all major search engines
- Work from home as an independent entrepreneur
- Start and run your own SEO consulting business
- Earn income through affiliate marketing
- Master the fundamentals and advanced concepts of Search Engine Optimization (SEO)
06. SEO Training: Get Free Traffic to Your Website With SEO (Udemy)
From this course, you will get the best SEO Training to Rank #1 in Google. SEO Audit, Keyword Research, On-Page SEO, Link Building, WordPress SEO & More!
Students Enrolled: 40.6K+
Instructor: Daragh Walsh
Ratings: 4.5 out of 5.0
What You’ll Learn:
- Drive hundreds of free visitors daily from search engines
- Land your dream job in digital marketing
- Identify and avoid harmful SEO myths
- Help clients improve search rankings, boost traffic, and increase sales
07. SEO For WordPress [Beginners]: #1 Step-by-Step SEO System (Udemy)
SEO For WordPress: Discover How to Easily Get Your Website on Page #1 of Google, Yahoo! & Bing!
Students Enrolled: 32.6K+
Instructor: Kent Mauresmo
Ratings: 4.6 out of 5.0
What You’ll Learn:
- Rank your website on page #1 of Google, Yahoo, and Bing
- Boost website traffic by up to 97%
- Increase online sales by up to 43%
- Outperform competitors in search engine results
- Choose SEO-friendly web hosting
- Write high-ranking articles and blog posts
- Set up SEO-optimized WordPress plugins
- Perform advanced keyword research easily
- Audit your entire website for free in under 5 minutes
- Understand white-hat, grey-hat, and black-hat SEO
- Launch your own local SEO business
08. Search Engine Optimization (SEO) Essentials (Udacity)
This SEO beginner-friendly course offers a comprehensive introduction to SEO, covering both on-site and off-site optimization techniques.
You will gain practical skills through real-world projects, including conducting SEO audits and developing keyword strategies.
What You’ll Learn:
- Understand the fundamentals of SEO and its role in the customer journey.
- Develop and refine keyword lists to target desired audiences effectively.
- Optimize website UX and design for better search engine visibility.
- Implement off-site SEO strategies, including link-building techniques.
- Conduct comprehensive SEO audits and provide actionable recommendations.
- Avoid common SEO pitfalls and adhere to best practices.
Skills Gained from this Course:
- SEO strategy development
- Keyword research and analysis
- Website optimization techniques
- Link-building strategies
- Conducting SEO audits
- Understanding of search engine algorithms
Career Opportunity:
Completing this course equips you with foundational SEO skills applicable to roles such as SEO Specialist, Digital Marketing Analyst, Content Strategist, and more.
09. SEO and SEM: Positioning Strategies in Google (Domestika)
This course, led by SEO consultant Juan González Villa, offers a comprehensive introduction to both organic (SEO) and paid (SEM) strategies for enhancing visibility on Google.
It’s designed for beginners aiming to understand and apply effective digital marketing techniques.
Students Enrolled: 17,000+
Ratings: The course boasts a 99% positive review rate from students.
What You’ll Learn:
Fundamentals of how Google search works and the importance of ranking.
On-page and off-page SEO techniques, including local SEO and YouTube visibility basics.
SEM basics, covering Google Ads, search campaigns, display and video campaigns, and shopping campaigns.
Developing a digital marketing plan integrating SEO and SEM strategies.
Keyword research, competition analysis, setting objectives, budgeting, execution, measurement, and optimization.
Skills Gained:
- SEO strategy development
- Keyword research and analysis
- Content optimization
- Understanding of Google Ads and SEM campaigns
- Digital marketing planning and execution
Career Opportunity: Completing this course equips you with foundational SEO and SEM skills applicable to roles such as SEO Specialist, Digital Marketing Analyst, Content Strategist, and more.
10. Search Engine Optimisation (SEO) – University of Cape Town (edX)
This 10-week online short course, offered by the University of Cape Town through GetSmarter and available on edX, is designed to equip you with comprehensive SEO knowledge.
It covers both foundational and advanced SEO strategies, including technical SEO, content optimization, analytics, and paid advertising techniques.
What You’ll Learn:
- Understand the role and importance of SEO.
- Stay updated with the latest SEO trends and algorithm changes.
- Implement technical SEO practices, including HTML optimization and site architecture.
- Utilize Google Analytics and other SEO tools for goal setting and performance tracking.
- Develop effective content strategies and write optimized web content.
- Apply inbound marketing techniques and understand the basics of PPC and paid advertising.
- Analyze advanced analytics and craft strategies for client reporting and satisfaction.
Skills Gained from this Course:
- Technical SEO implementation
- Content creation and optimization
- Use of analytics tools like Google Analytics
- Inbound and paid marketing strategies
Career Opportunity:
Completing this course prepares you for roles such as SEO Specialist, Digital Marketing Analyst, and Content Strategist.
11. Free Technical SEO Training Course (Alison)
This free online course, developed by Blue Array and hosted on Alison, offers an in-depth exploration of the technical aspects of Search Engine Optimization (SEO).
It is designed to help you understand and implement technical strategies to improve website visibility and ranking on search engines.
Students Enrolled: 23,000+
What You’ll Learn:
- Understand the fundamentals of technical SEO, including key terminology and concepts.
- Explore important topics such as image optimization, internal linking, and crawling technology.
- Gain insights into accessibility and its impact on SEO.
- Learn how to make websites more discoverable and user-friendly for search engines.
- Access resources like checklists for on-page SEO elements.
Skills Gained from this Course:
- Technical SEO implementation
- Website optimization techniques
- Understanding of crawling and indexing processes
- On-page SEO best practices
- Improving website accessibility for better SEO
Career Opportunity:
Completing this course equips you with technical SEO skills applicable to roles such as SEO Specialist, Digital Marketing Analyst, and Web Developer.
12. The Ultimate SEO Blueprint (Alison)
This free SEO online course aims to teach you how to improve their Google rankings by optimizing their websites using profitable keywords.
It focuses on fundamental SEO strategies to enhance website visibility and drive organic traffic.
What You’ll Learn:
- Techniques to optimize your website for better visibility on Google’s first page.
- Strategies to identify and use your most profitable keywords effectively.
- Understanding of SEO fundamentals to attract free organic traffic.
- Methods to enhance your website’s relevance and trustworthiness in the eyes of search engines.
Skills Gained from this Course:
- Keyword research and implementation
- On-page SEO optimization
- Understanding of search engine ranking factors
- Ability to perform SEO audits on websites
Career Opportunity:
Completing this course equips you with foundational SEO skills applicable to roles such as SEO Specialist, Digital Marketing Analyst, and Content Strategist.
13. Basic Principles of SEO (Domestika)
This course introduces beginners to the core principles of SEO, including how search engines work, keyword optimization, and structuring content for better online visibility.
It’s designed for marketers, entrepreneurs, and content creators looking to improve organic reach.
Instructor: Natzir Turrado, a strategic and technical SEO expert.
Students Enrolled: Over 28,000+
Ratings: Highly rated by learners (98% positive reviews as per the platform).
What You’ll Learn:
- Understand how search engines function
- Conduct basic keyword research
- Optimize on-page elements like HTML tags
- Structure content for SEO
- Apply insights through a final project
Skills Gained:
SEO basics, keyword strategy, content structuring, and performance evaluation.
Career Opportunity: Great for entry-level marketers, small business owners, or freelance professionals seeking SEO fundamentals.
14. On-Page SEO In 1 Day! SEO Copywriting & SEO Article Writing (Udemy)
This course offers a guide to mastering on-page SEO techniques, focusing on SEO copywriting and article writing to enhance website visibility and traffic.
What You’ll Learn:
- Implement effective on-page SEO strategies to improve search engine rankings.
- Utilize AI tools to enhance content quality and SEO performance.
- Improve click-through rates from search engine results pages.
- Develop SEO-friendly copywriting skills that appeal to both users and search engines.
- Target multiple keywords within a single page through strategic content structuring.
- Write SEO-optimized articles for clients as a freelancer.
Skills Gained from this Course:
- On-page SEO optimization
- SEO copywriting and content creation
- Keyword targeting and content structuring
- Utilization of AI tools for SEO
- Freelance article writing for SEO
Career Opportunity:
Completing this course equips you with practical on-page SEO skills applicable to roles such as SEO Specialist, Content Marketer, Digital Marketing Analyst, and Freelance SEO Writer.
Students Enrolled: 2.6K+
Ratings: 4.3 out of 5.0
15. The Complete SEO Training 2025 | To Rank in Google with SEO (Udemy)
This SEO training course offers step-by-step guidance on optimizing WordPress websites for search engines.
It covers a wide range of topics, from keyword research and on-page SEO to technical aspects and link-building strategies, aiming to equip you with practical skills to enhance website visibility and traffic.
What You’ll Learn:
- Conduct comprehensive keyword research to identify low-competition keywords.
- Implement effective on-page SEO techniques using WordPress plugins.
- Develop and execute link-building strategies to improve domain authority.
- Optimize website speed and performance for better user experience.
- Understand and apply technical SEO practices, including structured data and schema markup.
- Perform SEO audits and generate reports for clients or personal projects.
- Explore local SEO tactics to enhance visibility in specific geographic areas.
Skills Gained from this Course:
- Keyword research and analysis
- On-page and off-page SEO optimization
- Technical SEO implementation
- Website performance enhancement
- SEO auditing and reporting
- Local SEO strategies
Career Opportunity:
By completing this course, you can pursue roles such as SEO Specialist, Digital Marketing Analyst, or Content Strategist.
Students Enrolled: 61.8K+
Instructor: Abdul Wali, Digital Civilization
Ratings: 4.7 out of 5.0
16. Local SEO Marketing: Google My Business, SEO, Social Media (Udemy)
BEST SELLER
This course provides strategies for promoting local businesses using Google Business Profile, local SEO techniques, and social media platforms.
It’s designed to help small business owners effectively increase their online visibility and attract more customers.
What You’ll Learn:
- Create and optimize a Google Business Profile to enhance local search visibility.
- Implement local SEO strategies to have your business appear multiple times in Google’s search results.
- Leverage social media platforms to promote your small business locally.
- Utilize YouTube and other large websites for local promotion.
- Develop a high-converting website that encourages visitors to become customers.
- Employ business card and flier marketing techniques to reach local audiences.
- Receive personalized assistance from the instructor for specific marketing questions.
Skills Gained from this Course:
- Local SEO optimization
- Social media marketing for local businesses
- Content creation and promotion
- Offline marketing strategies
- Website conversion optimization
Career Opportunity:
Completing this course equips you with practical skills to enhance the online presence of local businesses. These skills are valuable for roles such as Local SEO Specialist, Digital Marketing Consultant, or Small Business Marketing Manager.
Students Enrolled: 4K+
Instructor: Alex Genadinik
Ratings: 4.2 out of 5.0
17. SEO Copywriting & Content Marketing for E-Commerce + ChatGPT (Udemy)
2 in 1: Content Marketing 4 E-Commerce + SEO Copywriting 4 E-Commerce. Content Writing Course with Quizzes.
Students Enrolled: 16.7K+
Instructor: Ing. Tomas Moravek, SEO, Facebook Ads & Digital Marketing Academy
Ratings: 4.6 out of 5.0
What You’ll Learn:
- Craft SEO-optimized content to boost visibility and drive more traffic to your e-commerce site
- Discover and apply high-value keywords to outperform competitors and attract your target audience
- Develop a strategic content plan that converts visitors into loyal customers
- Optimize essential e-commerce pages (home, product, FAQ) for better rankings and conversions
- Improve technical SEO for enhanced site discoverability and smooth user experience
- Write compelling product descriptions that increase engagement and sales
- Utilize free SEO tools and resources to maximize results while saving time and money
18. Introduction to Google SEO (Coursera)
This course offers an in-depth introduction to Search Engine Optimization (SEO), focusing on how major search engines like Google rank websites and content.
It’s designed to provide both theoretical knowledge and practical skills to enhance your website’s visibility.
Coursera
Students Enrolled: 330,042+
Instructor: Rebekah May
Ratings: 4.6 out of 5.0 (10,248 reviews)
What You’ll Learn:
- Understand the fundamentals of SEO and its significance in digital marketing.
- Gain insights into Google’s algorithm updates and learn how to assess traffic drops and avoid penalties.
- Improve your site’s visibility by understanding factors like core web vitals, EEAT (Expertise, Authoritativeness, Trustworthiness), and rich results.
- Develop user-first SEO strategies by creating user personas to guide content planning.
- Learn practical tips for enhancing your website’s search engine rankings.
Skills Gained from this Course:
- Search Engine Optimization
- Content Strategy
- Consumer Behavior Analysis
- Web Analytics and SEO
- Keyword Research
- Google Analytics
- Target Audience Identification
- Web Content Creation
Career Opportunity:
Completing this course equips you with the foundational skills required for roles such as SEO Specialist, Digital Marketing Analyst, Content Strategist, and more.
19. 2025 SEO Link Building: #1 SEO Ranking Tactic (Udemy)
Off-page SEO: Get amazing SEO backlinks from authoritative, high-quality sites with top SEO link building (link building)
Students Enrolled: 7.1K+
Instructor: Alex Genadinik
Ratings: 4.3 out of 5.0
What You’ll Learn:
- Master link building to earn high-quality, authoritative backlinks that boost search rankings
- Drive more high-converting SEO traffic through effective off-page SEO techniques
- Apply the latest link-building strategies based on current SEO research and ranking factors
- Save money by learning to build powerful backlinks yourself—no need for SEO freelancers
- Get featured on top publications and secure A-level links that your competitors can’t match
- Build backlinks from .edu and .gov sites for added authority and trust
- Receive personalized guidance through live Zoom office hours with the instructor
Wrapping Up: Best SEO Training Courses Online
Learning SEO is one of the most effective steps you can take to grow your online presence. Whether you’re building a business, offering freelance services, or managing a website, the right knowledge makes all the difference.
This list features the best SEO training courses, including both SEO courses free and paid options. From technical SEO and on-page optimization to keyword research and strategy, each course is designed to help you rank higher and get more visibility in search engines.
Courses from trusted platforms like Udemy, Coursera, SEMrush, edX and Alison offer practical insights and proven techniques to help you apply what you learn immediately.
SEO Tip: SEO works best when you keep learning and testing. Pick a course that suits your needs, take action, and build a strong foundation for long-term growth.
Some Common FAQs on the Best SEO Training Certification Online
1. Which is the best course to learn SEO?
The best course depends on your goals. For beginners, platforms like Coursera, Udemy, and Semrush offer some of the best SEO training courses online, including both free and paid options with certificates.
Choose a course that includes real-world projects to practice what you learn.
2. What is the best SEO certification?
Some of the best SEO certifications come from Google, Semrush, HubSpot, and Yoast. If you’re looking for a Google SEO course free with certificate, the Google Digital Garage is a solid starting point.
3. Which is the best platform to learn SEO?
Top platforms offering best SEO training courses online free include Coursera, Udemy, SEMrush Academy, Alison, and HubSpot. Each provides a mix of beginner to advanced content, with options for certification and real-world application.
4. Can I learn SEO in 3 months?
Yes, with consistent effort, it’s possible to learn the fundamentals of SEO in 3 months. Many best SEO training courses for beginners are designed to help you build a strong foundation quickly, especially when paired with hands-on practice.
5. Are there any SEO courses with real-world projects?
Yes. Platforms like Udemy and Coursera include SEO courses with real-world case studies, audits, and website optimization exercises—helping you apply theory to practical situations.
6. What is the best SEO course with certificate?
If you’re seeking the best SEO course with certificate, options from Semrush (Learn SEO from industry experts) and Coursera are highly recommended. These platforms provide high-quality instruction with a recognized certificate upon completion.
7. Is there a best free SEO course with certificate?
Yes, there are several best free SEO courses with certificate. Google Digital Garage, Semrush Academy, and HubSpot Academy all offer reputable courses at no cost, complete with certificates to validate your skills.
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Jamil Ahmed, CEO of Reinforce Lab. Pharmacist, with experience in numerous fields in Pharmaceutical Companies and also worked in several pharmaceutical companies for over 5 years in International Business.
Digital innovator, Personal Branding, Small Business, SEO Marketer, and Marketing Consultant. Named as the Top 3 Business Intelligence Marketing Influencer in 2018 by Onalytica. Top 20 eCommerce Online Seller & Influencer by SaleHoo and Top 8 eCommerce Influencer by FitSmallBusiness.
Regularly Share tips and tricks for effective Personal Branding, Digital Marketing, Social Media Marketing, Small Business, Entrepreneurship, and Technology Integration in Business by building relationships, and by telling stories.
