Using Instagram for business is not a marketing strategy anymore, rather it is a necessity that every marketer of businesses needs to fulfill. Though Instagram marketing is hyped nowadays, you need to understand the fact that you can stand among all the marketers if you are the competent one.
Because Instagram is basically a photo and video sharing social media platform where people emphasize more on creativity. It is not necessarily important that you have to only focus on creativity because not everyone in the platform can crack up your ingenuities. Not everyone is that smart you know!
What is more important is that you have to make sense while being creative!
Having said that, you need to be on the social media platforms since people are more driven towards those in this 21st century and Instagram is certainly a great platform to market your business.
Now, if you are wondering that how you are going to do that, let us help you. We have come up with ‘Instagram Marketing: The Complete Guide to Instagram for Business’ which contains the best Instagram Business Tips, for you!
Keep reading below and learn how to market yourself efficiently in the platform of Instagram where 813+ Million users are active to date! Now that is one hell of opportunities!
What you are going to see below is the best Instagram marketing secrets and you are going to be very prosperous if you follow the instructions accordingly.
Instagram Marketing: The Complete Guide to Instagram for Business
Table of Contents
If you are planning to market your product through your personal Instagram profile then get rid of that idea. You need to have an Instagram business account in the first place.
Remember Facebook? Just the way you have to prepare a Page on Facebook in order to market your business on that platform is exactly the way you do on Instagram. That being said, your business must have a Facebook Page which is required for switching to an Instagram business account.
Opening an Instagram account will require these:
- Download Instagram from whichever Operating System (Android/IOS) you are using.
- Open an account for your business: By that, I mean that you have to use your business name in the username of Instagram. I hope the name of your business is not that complex.
- Do not worry if it is complex because your complex business name is not going to harm your marketing policies by anyway. It is a plus if it is simple.
- Choose the logo of your business as the profile picture of the Instagram profile.
After you have successfully opened the account, you need to optimize your BIO. Instagram Bio is the ABOUT section of the platform and people will get the idea here, of what you are offering.
So, make it clear and simple. You can simply use the VISION and MISION statements of your business! That would be really wise since those statements represent you!
You can even use relevant hashtags. Hashtags are really helpful in Instagram since people in Instagram search stuff using hashtags in the search option of the platform.
But firstly, open an account for your business on Instagram then comes the step where you switch to your business profile.
After you have successfully switched to the business account, Instagram will automatically include the information about your business from your Facebook page.
Yet, there will be some information that you need to include. For example, the contact information of your business so that interested people can directly contact you through Instagram. Isn’t that great?!
Other than these, you need some important notes to focus on:
- You must keep your account/profile public so that you reach the mass population
- You have the option to hide inappropriate comments. Comments are exciting but there are some comments that your opponents can make on your posts which can nullify your efforts. Instagram offers you automatic comment hiding option.
To find the above-mentioned things out, explore the settings section and set everything up properly.
After you build a house, you need to start doing the interior part. That is exactly what you need to do now. After successfully opening an account and filling everything up, you have to start with the contents and that is where the real game is since people do not judge books by the covers anymore!
Now your job is more challenging yet, full of fun. What you are going to do here is that you create contents, simple!
There are two types of contents that we are talking about and those are:
Instagram is a photo-sharing app. That being said, it is not like you click random photos and post via your business account. Instagram promotes creativity and that is where the hard part is.
You cannot upload random pictures. Instead, try posting pictures that make sense to your target audience. If not, you are going to fail in the long run to drive traffic towards you.
Instagram is also a video-sharing app. So, just like we said above in the Photos section, you need to create relevant sense-making videos so that your audience get attracted by your contents.
WHAT KIND OF PHOTOS AND VIDEOS ARE WE TALKING ABOUT?
Isn’t that an important question? Yes, it is! There will be some kind of specialties in every kind of your pictures and videos.
Some will show your company’s culture, some will directly market a specific product and some of them will motivate your potential target audience to get involved with your business!
Do not get confused. It is not that complicated that it seems to be. The kinds that we are talking about are pictures and videos of:
- Peek Through The Office Environment
It is a very good idea to show people, how you work in your office. Not necessarily every business has offices nowadays. Some work from home. Your home is also your work-place in that case and you get take the pictures or videos or your set-up and post it there.
Do not worry about the fact that people will judge your level of competence if you show how you work. Let them judge you. If you are worthy then they will come to you sooner or later!
- Re-Share From Employee’s/Follower’s Feed
This is about User Generated Content. Your colleagues or employees or even people somehow related to your business can share stuff on their own feed which you can re-share from your business account on Instagram.
This is a great way to make your community- bigger and your level of authenticity- upper.
- Teasers Of New Products
Just like we enjoy the trailers of the movies before they are out in the cinemas and get the idea of what the movies are about, we can have a teaser of your new products/services through Instagram! It is the technique of making people wait for your stuff to be launched.
- Culture Of Your Business
Most of the successful Instagram marketers have been sharing their stories with mass people through the social sites and especially Instagram since it is a photo-sharing app.
Photos are more powerful than words you know! Check out the Instagram feed of DUDE PERFECT and you will know how to share your culture!
- Product line or Services offered
You can just take good quality pictures of your products. You can be creative and take the pictures not really like the old-fashioned product photograph styles with whiteboards but the products in action or in use, however, you say!
In simple English, be creative while you are showing off your products.
For the services, you can just share the poster or banner whatever you have made. You can even take pictures of the printed posters that are have been stuck to the walls already too!
It is not really necessary and to some extent unwise to just posting pictures of your products (if you are offering products). That is effective on Facebook, not on Instagram.
If you want to gain more traffic through marketing via Instagram then you have to be a bit more artistic and post stuff that would attract people.
It is like, you will post pieces of stuff that are related to your business and will give your audiences the idea about the culture and norms that you are following as well as about the products/services that you are offering.
There are some Instagram Photography Courses that you might want to check out!
Instagram will also connect you with the community that you have sworn to serve. It is indeed that much powerful.
You need to understand the fact that people nowadays are living a sophisticated life and it is actually an opportunity for you. While making contents; whether they are photos or videos, you need to keep a few things in your mind, which are:
- The quality of the pictures and video on your Instagram feed must be high and the colors must be vibrant. MAKE SURE THAT YOUR DEVICE HAS A GOOD QUALITY CAMERA.
- You shall not post stuff randomly. Try to MAINTAIN A SEQUENCE. Do not post contents out of anywhere, please!
- Try to DELIVER MESSAGES through your contents.
- This one is very important: DO NOT POST STUFF EVERY DAY! Make your audience wait for your posts. But, make no mistake, you shall not be late because patience too has its limits.
It might seem funny to you but it is true that most of the people in Instagram want to keep their Insta home, a nice-looking one!
Which means that these people follow only those accounts who post creative, meaning and useful stuff.
So, it is now your mission to be in the feeds of the mass people. Make your own space!
Is your ‘Caption’ game strong?
After you have taken pictures and videos which are ready to be uploaded and be reached to people, now your job is to post them with a caption worth enough to waste time on!
Which brings us to the very important question, IS YOUR ‘CAPTION’ GAME STRONG ENOUGH?
Since you are planning to create an impression of your brand on the mass people of Instagram, you need to understand the fact that, the more unique and original contents you post, the more traffic you will get.
The length of your Instagram post can a long enough like a paragraph or it can contain just one or two lines, even a few words too. You can even just use only hashtags for your captions. The length of the caption of your post shall be depending on the message that you are looking forward to delivering your audiences.
If your caption of just two words or a single hashtag delivers the message, then it is good to go. The only rule of captioning your posts on Instagram is that you need to make sense and be relevant.
If you post a picture of a dog and your caption looks like #themostfaithful, then it is good to go.
There shall be a tone of request on your captions along with the purchase link, while you are posting pictures or videos of your products or services, to visit the link and try your brand. But remember, you shall seem bold rather than pleading.
It is better if you be exclusive along with being relevant while captioning your posts because people will love that.
CHECK OUT OUR OWN STYLES BELOW AND YOU WILL KNOW WHAT WE ARE TALKING ABOUT!
As you can see in the pictures that we have used different styles of captioning our posts in terms of their kinds.
This is the way you need to follow in order to make sense to your mass audience.
How to Be Seen on Instagram?
After you are done with the caption too, now your job is to be seen. More than 95 million photos are being uploaded on Instagram every day and 4.2 Billion likes are given per day. That means, 44 likes are given per post.
Is it really effective? NO!
Getting 44 likes per post is not you would want after so many hard works. So, there are some techniques that you will be needing to follow by which you can increase the reach of your posts and even your followers too!
Using Hashtags on Instagram are very helpful since it helps people explore new things searching overusing certain hashtags. If you use a certain hashtag, you become a part of that particular community of that hashtag.
For example, if you use #brands, you enter that particular community and when someone searches using that hashtag, your post will be seen by that person.
Usage of hashtags is essential in order to be seen among the mass 813+ Million population on Instagram. If you want to be seen and found by people you have targeted then you need to use hashtags.
You can also create a hashtag of your own brand. Every famous brand on Instagram, use their own unique hashtags along with other hashtags that are relevant to their posts.
Try to use those hashtags that are reached by mass people because that way it will be easy for you to reach people.
Setting up locations is also a great mean of being seen on the feeds of the mass population.
Use locations wherever you can because people discover stuff by searching over particular locations too. Thanks to Instagram that it has offered such features that are rarely on other social websites.
You can also tag your colleagues and employees in order to increase the number of people that you have reached so far because the community that you are attached to may not be the same as the community that your tagged people are attached with.
Acquaintances cannot be possibly similar though the earth is round, it is big too.
So, it will be a good idea to tag people on your posts so that your posts are seen on their feeds and that’s how you reach more people.
Sharing Instagram posts on Facebook
You can even share your Instagram posts on Facebook, that way you will reach your Facebook page’s followers too. They will get to know that you are on Instagram and they may become interested to be your Insta followers too, you never know!
The only target of yours is to create a positive brand image on Instagram by which you will be earning more revenues, increasing every year.
Creating a brand image is not easy, whether it is positive or negative, so it is your job to do what you have to do as we mentioned earlier and be patient because reaching mass people and making them your potential clients is not an easy task that can be done hastily.
Therefore, be efficient rather than expediting while implementing your strategies on Instagram because it is indeed a platform that contains people with a very sophisticated life.
Now that you are done with all the possible things you could do, it is time for you to wait. You have to be patient.
Do not fool yourself by using those Instagram followers hack tools as they will not be effective in the long run. Your job is to get organic followers as a result of your efforts because that will bring you great outcomes as well as inner peace.
There are some Instagram hacks that we would like to let you know. If you are wondering after all these efforts, why do you need to take care of these hacks then let us help you a bit? These hacks are basic necessities, they are the strategies that you can follow in order to achieve your goal.
You shall be posting once every day. It is also a fact that posting more than once a day is not really harm. Surveys have found out that the most successful Instagram marketers have not seen any downgrades of traffic even after posting more than once a week.
But, our suggestion is that you should post once a day and keep posting quality posts so that your audiences wait for you the next day!
The timing of your posts shall be the free time of people according to whatever the TIME ZONE you are in right now. People are work oriented nowadays and they do not use social sites when they are working.
It will be a good idea to post stuff when people are free and according to your time zone, you fix your time to strike!
Please remember one thing, CONSISTENCY is the key to success when you are marketing via social media platforms.
Like Facebook, Instagram also allows you to use tools which show you your reach, your outcomes and also suggests you to do what is best. Woah!
Instagram Analytics give you a vast review of your posts. It shows you how far you have gone, what is lacking and what your strengths are. It also shows you the opportunities that you need to strike on!
Instagram Ads are very essential in terms of reaching a target community. Just like Facebook, you set up a plan to advertise your specific posts or the entire page.
Unfortunately, you cannot do that by Instagram. You need to do it via your Facebook page. Once your Facebook Page is connected to your Instagram Business Account, then Facebook Ads Manager will show you the ways to promote your posts on Instagram.
Ads are really helpful when you target a specific community to reach because these Ads are only shown in the feeds of those people who may become your potential customers in the nearest future.
Is Instagram the new Snapchat?
The reason that this question came up is that Instagram now offers the STORY mode which is similar to Snapchat but in a smaller way.
The posted stories on Instagram stays on the feed for exactly 24 hours and vanishes right after that just like Snapchat. It also offers a few types of videos that can be taken, Filters and Emoji/GIFs.
You can use the story mode from your business account, certainly. But what you shall be putting on your stories? Your everyday tasks maybe? Or your sneak peaks of new ideas. Or even something that is somehow related to your business.
You can also put the limited offers on the stories because that way people will feel the rush to grab your offers since they will know that they only have 24hours.
So, these are the Instagram Marketing Tips 2018 and you can even take help of the Instagram marketing book that will definitely add to your learnings and finally to conclude, we do not have that much to say since we have said a lot and we do not want to end up becoming a Letter-box (Just Like Chatter-Box 😀 ) to you!
So, in order to be the next Instagram Marketing Sensation, all you need to do is, follow the instructions that we have given you in order to use Instagram for Business.
Most importantly, you’re most welcome if you have any further query!
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Jamil Ahmed, CEO of “Reinforce Lab”. Pharmacist, with experience in numerous fields in Pharmaceutical Companies and also worked in several pharmaceutical Companies for over 5 years in International Business. Digital innovator, Personal Branding, Small Business, SEO Marketer and Marketing Consultant. Named as the Top 3 Business Intelligence Marketing Influencer in 2018 by Onalytica. Top 20 eCommerce Online Seller & Influencer by SaleHoo and Top 8 eCommerce Influencer by FitSmallBusiness. Regularly Share tips and tricks for effective Personal Branding, Digital Marketing, Social Media Marketing, Small Business, Entrepreneurship, and Latest Technology Integration in Business by building relationships, and by telling stories. Read more about him.
Follow him on Twitter @jamilahmed_16 and LinkedIn.